157. Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion

<p><span style="font-weight: 400;">Today I am beyond excited to have Bob Cialdini here to talk about the newly expanded version of his book Influence. There are 220 additional pages and a 7th principle of persuasion that has been added, which he explains in the conversation. </span></p> <p><span style="font-weight: 400;">If you’ve been listening to the podcast for a while or have a background in behavioral economics, behavioral science, or psychology, you have likely heard the name “Cialdini.” His work paved the way for so many careers and I’m pleased to report that he is just an incredibly nice person who is a delight to talk to. </span></p> <p><span style="font-weight: 400;">During our conversation, you will notice that I ask questions from listeners just like you – how exciting is that? These questions were posed from within my free global community of behavioral economics and behavioral science enthusiasts, the BE Thoughtful Revolution, which you can</span> <span style="font-weight: 400;">join today,</span> <span style= "font-weight: 400;">and maybe you’ll hear a future guest answer one of your questions during the show! </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:08] In today’s episode I am so excited to be speaking with Dr. Robert Cialdini about the newly expanded version of his globally acclaimed book, Influence.</span></li> <li><span style="font-weight: 400;">[01:17] Cialdini’s work paved the way for so many careers</span></li> <li><span style="font-weight: 400;">[03:07] Bob shares more about who he is and what he does. He is a behavioral scientist with an emphasis on persuasion and social influence. </span></li> <li><span style="font-weight: 400;">[05:52] He found a small footprint of principles that seemed to be employed in all the professions he studies and he decided to write a book on the topic. </span></li> <li><span style="font-weight: 400;">[08:18] Bob shares the first six principles that he talks about in the book. The first