14. Award Winning Design With The Clerkenwell Jeweller Sally Costen

<div class="">Today I'm joined by Sally Costen aka The Clerkenwell Jeweller. Sally started her career as a graphic designer and retrained as a jeweller at the London Jewellery School. She is an incredible jeweller who regularly enters and wins jewellery design awards. In this episode, I talk to her about her career, why she enters competitions, how you can replicate this success for your business and the value behind it.</div> <div class=""> </div> <div class=""><strong class="">EPISODE RECAP</strong></div> <div class=""> </div> <ul class=""> <li class="">Big, big welcome to Sally Costen! (3:13)</li> <li class="">To get us started, tell us a little about your business now and how you got involved in jewellery making (3:57)</li> <li class="">What was the first jewellery class you did? And at that point, did you know it was going to turn into something more? (5:01)</li> <li class="">One of the things I really love about your story is that you just go for stuff (7:17)</li> <li class="">So you did the class and then what happened? You went on to apply for and win some amazing awards. Take us on the journey (8:21)</li> <li class="">Even the process of applying for these awards and competitions helps you to work on your design and your business (14:59)</li> <li class="">Like you said, perhaps the biggest thing it does is boost your confidence (15:58)</li> <li class="">It’s also the contacts that you make in the industry (17:05)</li> <li class="">I want to talk a little about design now, because I know it’s something you’re really passionate about. How important is design to you in your work? (17:30)</li> <li class="">Sometimes the pressure to design in a way that is unique is counterproductive, isn’t it? (19:07)</li> <li class="">Where do you start with your design? (19:34)</li> <li class="">How do you take sketches to reality? What’s your process? (20:07)</li> <li class="">Do you have a different process if you’re making a collection versus an individual piece? (23:05)</li> <li class="">Do you write down what you’re d