121: Managing your Marketing ROI

<p>Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, Director of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more. <br><br>Welcome to episode 121 of One Next Step. <br><br></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>