040 - Mythology, Beer, & Tacos: What’s Not to Love with Medusa Brewing Company

<p><strong>With names like “Laser Cat” and “Light Runner”, it’s no surprise my guest this week knows how to stand out from the crowd.</strong></p> <p><strong>This week, I am talking with Keith Sullivan, Co-Owner of Medusa Brewing Company. Medusa Brewing Company is a Brewery and Taproom located in Hudson, MA, and is one of the first breweries to open with a taproom in 2015. Their handcrafted beer utilizes time-honored methodology and the finest natural ingredients from around the world.</strong></p> <p><strong>Throughout our conversation, Keith talks in-depth about the major sweat equity poured into Medusa Brewing Co. as well as the setbacks in the contracting and financial phase of getting started. We also discuss the effectiveness of keeping marketing clean and simple but also diversifying from competition to create a unique customer experience.</strong></p> <p><strong>Topics Discussed:</strong></p> <ul> <li>The major sweat equity of getting a business up &amp; running by yourself<br> </li> <li>Unique challenges &amp; setbacks through contracting and finances<br> </li> <li>Why clean and simple marketing is the most effective marketing<br> </li> <li>Learning how to keep your identity and authenticity through social media<br> </li> <li>Shifting and Pivoting through multiple challenges during a global pandemic<br> </li> </ul> <p><strong>Connect with Medusa Brewing Company:</strong></p> <ul> <li><strong>Website: </strong><a href="https://www.medusabrewing.com/"><u>https://www.medusabrewing.com/<br> </u></a></li> <li><strong>Facebook: </strong><a href="https://www.facebook.com/medusabrewing"><u>https://www.facebook.com/medusabrewing<br> </u></a></li> <li><strong>Instagram:</strong> <a href="https://www.instagram.com/medusabrewing/"><u>https://www.instagram.com/medusabrewing/<br> </u></a></li> </ul> <p><strong>Relevant Article(s):</strong></p> <ul> <li><strong>Medusa Brewery Takes Gold at the ‘Olympics of Brewing’<br> </strong></li> </ul> <p><a href="https://www.wbjournal.com/article/medusa-brewery-tak