038: The Great Toilet Paper Crisis of 2020

<p><span style="font-weight: 400;">We all remember March 2020, during the beginning of COVID-19, when everyone was hoarding toilet paper. With the many changes that came with the pandemic, we all needed to adapt to the situation, leading to several changes in consumer behavior. What can we as marketers learn from these behaviors?</span></p> <p> </p> <p><span style="font-weight: 400;">Today’s articles analyzed consumer behavior during the pandemic, such as how individuals reacted, coped, and adapted to the new normal. The initial REACT phase during the beginning of the pandemic led to an 845% increase in consumer household spending and hoarding behavior. Do-it-yourself (DIY) projects became increasingly popular throughout the pandemic, consumer's views of brands changed, and even the way we consumed changed. </span></p> <p> </p> <p><span style="font-weight: 400;">How can we as copywriters take these lessons to write powerful copy? With all of these traumatic events during the pandemic, it’s important to be trauma-informed and build trust with your clients. </span></p> <p> </p> <p><strong>What To Look For In This Episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Changes in consumer behavior during COVID-19.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How we can learn from the purchasing behavior of individuals during COVID-19.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to implement trauma-informed marketing.</span></li> </ul> <p> </p> <p><strong>Journal Article:</strong></p> <p><em><span style="font-weight: 400;">I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic</span></em></p> <p><a href= "https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7241317/pdf/main.pdf"> <span style= "font-weight: 400;">https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7241317/pdf/main.pdf</span></a></p> <p><span style="font-weight: 400