014: The Power of Social Norms + the Boomerang Effect

<p><span style="font-weight: 400;">The boomerang effect is when your attempt at changing behavior has the opposite effect from the desired behavior. In other words, it’s when your tactic (in marketing campaigns or social experiments) backfires on you.</span></p> <p> </p> <p><span style="font-weight: 400;">Today’s article discusses three factors (constructive, destructive, reconstructive) and how they impact the energy consumption of suburban residents on a day by day and long term basis. Through this experiment, researchers proved the true power of social norms and showcased the importance of being careful and cautious in messaging.</span></p> <p> </p> <p><span style="font-weight: 400;">Did you know that our writing can backfire when we overreach and layer on information? As copywriters, we don’t want our writing to have a boomerang effect. We don’t want to cause people to hear what we write/say and take the opposite action. Listen in to learn how to counteract that boomerang effect. </span></p> <p> </p> <p><span style="font-weight: 400;">Don’t forget to check out my 6P group coaching program, a 6 week group coaching cohort where you’ll learn the same email campaign that I write for my clients. Sign up today at</span> <a href="http://www.6psequence.com"><span style= "font-weight: 400;">www.6psequence.com</span></a><span style= "font-weight: 400;">. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>What To Look For In This Episode:</strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:03:42] Constructive, destructive, and reconstructive social norms  </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:09:00] Example of how three factors impact behaviour.  </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:24:00] How to know if, how, or when the boomerang effect might get triggered.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:28:18] My 6P group coaching program and how to e