The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy
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CHAPTER 1 : THE FIRST FOUR LAWS OF JTBD PHILOSOPHY
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CHAPTER 2 : THE RATIONAL CUSTOMER
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CHAPTER 3 : THE YIN OF JOBS - TO - BE - DONE
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CHAPTER 4 : THE YIN OF IMPERFECTIONS
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CHAPTER 5 : THE YANG OF PRODUCTS
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CHAPTER 6 : THE YANG OF PRODUCT PERFORMANCE
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CHAPTER 7 : MARKETS AND MARKET SEGMENTS
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CHAPTER 8 : THE PARADOX OF VALUE PROPOSITIONS
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CHAPTER 9 : THE YANG OF MARKET RESEARCH