Strategic Communication: The Science Behind the Art
7 pistes • 0 favoris
Chapter 1 The Barcelona Principles
0:0012:02
Business KnowledgePublic RelationsMarketing & Sales
Épisodes
1
Chapter 1 The Barcelona Principles
2
Chapter Two Establishing, maintaining and protecting reputation
3
Chapter Three Goals and objectives
4
Chapter Four The PESO Model
5
Chapter Five Creating your plan
6
Chapter Six Media Relations still matters
7
Chapter Seven Did the campaign succeed?