Influence People: The Psychology of Persuasion in a Modern World: The Psychology of Influence and Persuasion in Everyday Life, Mastering Communication and Decision Making with Trust and Success
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Prologue: A Letter to the Reader
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Prologue: A Letter to the Reader
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Chapter 1 – Introduction: The Tools and Triggers of Influence
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Chapter 2 – Reciprocity: The Timeless Give-and-Take
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Chapter 3 – Likeability: The Friendly Thief of Persuasion
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Chapter 4 – Social Proof: Herd Mentality and the Power of the Crowd
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Chapter 5 – Authority: Obeying the Badge (and Other Symbols of Power)
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Chapter 6 – Scarcity: The Allure of the Rare
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Chapter 7 – Commitment and Consistency: Trapped by Our Own Words
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Chapter 8 – Unity: The We Factor in Influence
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Chapter 9 – Instant Influence: Automatic Persuasion in a Fast World