Racist, Sexist, and Politically Incorrect Advertising: The Early Years

Advertising has been part of the human experience since the first people walked the earth. It comes in many forms; visual, written, spoken, illustrated, and via the five human senses. All advertising is designed to elicit a particular response in the viewer, listener, or reader. In politics, it's to garner votes. If it's a nation alleging misconduct by another nation or denying their wrongdoing, it's generally known as propaganda.One of the best-known purveyors of government propaganda was Joseph Goebbels in Nazi Germany. Goebbels controlled the message and the media, thereby assuring the German people and the world only heard what the Nazis wished. Today, some U.S. media outlets follow Goebbels's basic premise of news presentation. They report half-truths or spin complete lies. As Goebbels’s preached, “make the lie big, tell it often, and soon people will believe it.”It's the most despicable form of advertising, but it works. In nearly all cases of the U.S., media broadcasting known lies and never correcting them involves politics. The news should be free of politics and personal beliefs. They should ONLY report the story accurately without the newscaster or media outlet incorporating their personal political or personal agenda into the story. Their conduct is considered news media propaganda.The visual and written case studies I present in this book drive home those points. You must remember the time frame of the advertising to fully understand their value and why they were appealing at that time in history. history. Effective advertising must stimulate one of the human five senses. When two or more senses are stimulated, they reinforce each other within the brain and help provide the reaction sought by the advertisement. As an example, the use of free food tastings at a store hits all five senses: visual, taste, smell, touch, and hearing the person providing the sample verbally pitching the product. It works; that is why it is done.The politically incorrect, racist, and sexist ads are offensive. To illustrate