Marketing Basics for Your Small Business: How to successfully evaluate and market your small business

You don’t need buzzwords—you need business! As a fellow small business owner, I get it. You're great at your craft but struggle with marketing. This book will change that.Simple. Actionable. Personalized.Marketing Basics for Your Small Businessis the perfect tool to evaluate where you’re at and take you where you want to go!Do you struggle to make sense of social media?Do you need a website but don’t know where to start?Do you need help figuring out who your customer is and what exactly you’re marketing?Then you’re in the right place.This easy-to-follow book offers simple steps and solutions that will help you make sense of marketing and what you need for your business.But before we can even talk about thehow, we’ll talk about thewhy.Through a simple but thoughtful evaluation, you’ll answer questions about your business and set measurable goals. This unique concept will ensure your business is built on a solid foundation before you begin marketing.Following the evaluation, you will learn about your marketing options and create a personalized and achievable marketing strategy that is tailored toyourbusiness.This book will help you:Define your business and your goalsExplore free and paid marketing optionsLearn how to use social media for your businessCreate social media profiles and content with step-by-step instructionsUnderstand the pillars of a great websiteDecipher how to choose what is best for your businessAs a small business owner, you not only have to be great in your industry but learn all the other parts of running a business too, i.e., marketing. Effective marketing is arguably the most critical component of any thriving business. It’s what attracts potential customers to your brand, creates name recognition and it’s how you’ll be remembered over time. It doesn’t matter if you bake the best pastries or are the most incredibly skilled hair stylist if nobody knows about you.From the author, Jen Esparza,“I know that ‘small business’ is a broad term. A hairstylist, a car mechanic and a florist pick up this b