The Top Things You Need To Know About a New Website and Elevating your Brand Presence with Guest Franki Durbin

<p><span style="font-weight: 400; font-size: 12pt;">We are honored to have Franki Durbin as our guest on the show today. We were introduced to Franki by Cheminne Taylor-Smith who did some coaching for us as a referral to create our new website.  Franki works with high-end creative service providers, entrepreneurs, influencers and luxury brands to build memorable and rockstar quality brands.  Her unique “POSITION FOR PROFIT” approach ensures you become irresistible to your perfect clients and firmly stand out in your niche so you can step into the fullness of your unlimited potential!</span></p> <p><span style="font-weight: 400; font-size: 12pt;">Before we get started we wanted to let you know that this episode of Inside Design with Kandrac & Kole is sponsored by Helser Brothers Hardware, a fully custom manufacturer of drapery hardware. It is run by brothers Jay and Mark Helser.  They’ve been in business for 24 years and have an outstanding reputation.  They offer competitive and simple pricing and orders over $100 ship free. </span></p> <p><span style="font-weight: 400; font-size: 12pt;">Check out the gallery at helserbrothers.com to see gorgeous window treatments using their hardware. You can find them on Facebook, Instagram, Twitter and Pinterest and be sure to listen to our podcast interview with Jay Helser on Episode 71.</span></p> <h1><span style="font-weight: 400; font-size: 12pt;">1.Step One</span></h1> <ul> <li><span style="font-weight: 400; font-size: 12pt;">What do you to determine a strategy with your clients?</span></li> </ul> <p><span style="font-size: 12pt;">2. Branding</span></p> <ul> <li><span style="font-weight: 400; font-size: 12pt;">Tell us how you approach clients in regard to branding</span></li> <li><span style="font-weight: 400; font-size: 12pt;">What are some of the critical points?</span></li> </ul> <p><span style="font-size: 12pt;">3. Messaging</span></p> <ul> <li><span style="font-weight: 400; font-size: 12pt;">You say words matter.  What do you mean by that and how do you help with wri