The Sunday Story: So you want to be an influencer?

The word influencer wasn't added to some dictionaries until 2019, and yet, according to at least one survey, a quarter of all Gen Zers say they plan to become social media influencers. A whole industry has developed to serve them. There are now training courses, influencer agents and conferences. So, how did a generation of people get the idea that they could make money filming themselves? And is it really a viable career path? <br><br>Today on <em>The Sunday Story</em>, Wailin Wong, a reporter and co-host of NPR's <em>The Indicator</em> <em>from</em> <em>Planet Money </em>podcast, helps us unravel the intricacies of the influencer economy and what it takes to succeed.