The Rituals of Home and Body Cosmetics with Richard Lems - Director Format and Design, Rituals Cosmetics

<p><strong>ABOUT RICHARD LEMS:</strong><br /><strong>Richard’s LinkedInProfile: </strong><a href="https://www.linkedin.com/in/richard-lems-4235082a"><strong>linkedin.com/in/richard-lems-4235082a</strong></a></p><h3>Website: <a href="http://www.rituals.com/" target="_blank">rituals.com </a>(Company)</h3><h3>Email: <a href="mailto:richard.lems@rituals.com" target="_blank">richard.lems@rituals.com</a></h3><p><strong>SHOW INTRO</strong></p><p><strong>About 12 years ago, I was visiting Amsterdam and spent days wandering the city, eating stroop waffles, pancakes, drinking coffee and shopping along the Kalverstraat. </strong></p><p><strong>The Kalverstraat is one of the main shopping streets in the city center of Amsterdam. It’s more like an outdoor pedestrian mall jammed with the retail stores of well-known international and home-grown Dutch brands as well as independent retailers.</strong></p><p><strong>My preferred approach to exploring an unknown city is generally given to wander about, sometimes down alleys, looking through fences or over walls into hidden courtyards. It’s mostly about discovery. Looking for things that other tourists may not find and connecting to the local nature of a place.</strong></p><p><strong>I remember coming to a corner and an open door invited me into a store I was unfamiliar with. </strong></p><p><strong>Crossing the threshold, I stepped away from the rush of the crowd and entered into to another world. </strong></p><p><strong>It looked homey. Warm and cozy.</strong></p><p><strong>Perimeter wall units were illuminated with colorful frames, each identifying a specific category of merchandise. </strong></p><p><strong>And…it smelled great!</strong></p><p><strong>I didn’t know the Rituals brand but my first experience, 12 plus years ago, is easy to recall with a vivid sensory-based memory.</strong></p><p><strong>I liked the store’s name, since I have had a fascination with the idea of rituals, what they mean, how they are enacted, whether participating directly in them versus being an observ