The Importance of Company Culture with Tim Brown of Dakota

<p>Culture is the core of every company, but keeping it consistent isn’t always easy, especially in an increasingly remote-first world. </p><p>On this episode of The Modern CFO, Tim Brown shares how Dakota prioritizes culture-building and why CFOs should think about the more permanent changes brought on by the pandemic.</p><p><br><strong>Show Links</strong></p><ul> <li>Check out <a href="https://www.dakota.com/">Dakota</a> </li> <li>Connect with Tim Brown on <a href="https://www.linkedin.com/in/timothy-brown-9317b2/">LinkedIn</a> </li> <li>Check out <a href="https://www.nthround.com/">Nth Round</a> </li> <li>Connect with Andrew Seski on <a href="https://www.linkedin.com/in/andrew-seski-819b2581/">LinkedIn</a> </li> </ul><p><strong>Key Takeaways</strong></p><p><br><strong>5:54 – The pandemic caused a shift in business practices for sales professionals</strong></p><p>Travel and in-person meetings halted during the pandemic, which meant investment sales professionals had to find other means to connect quickly.</p><em>“When the pandemic hit, all that changed. Travel was essentially halted for quite a period of time. People were not taking in-person meetings. The vast majority of people were not working in offices, and it just required a very quick, fundamental shift in terms of how you could continue to be effective in that role. I think our team adapted really well, the industry adapted really well–as did a lot of industries. You can't meet live, you meet over Zoom, you meet over some of these other means where you cannot be in the same location, but still have effective discussions. Certainly, it's an adjustment. If you've spent your entire career on the road, and then all of a sudden you're not able to do that, that’s a pretty significant adjustment. I think the software side of our business actually gave us a little bit of a tailwind. </em><strong><em>Dakota Marketplace</em></strong><em> was a means that could help bridge that gap between what investment sales professionals were used to, to what the curr