TCC Podcast #333: Building a Personal Brand and Showing Up Everywhere with Juliet Peay

Juliet Peay is our guest on the 333rd episode of The Copywriter Club Podcast. Juliet is a personal brand coach and copywriter who helps her clients “unfrankenstein” themselves, so they can show up authentically online. When it comes to building a business, your personal brand can be the key to attracting your ideal clients. Here’s how the conversation went: Why Juliet decided to start a blog about local business and how it opened up a full-time job opportunity. Freelancing on the side and when she felt ready take the leap in her business. Doing something because you think you’re supposed to. Going from a reactive to a proactive client search and why mindset plays a key role. Finding the right social media platform for your business. Do you have to send hard pitches? Building relationships with people using LinkedIn. How Juliet landed a ghostwriting retainer project. The fine line between personal branding and copywriting. Her personal branding process – what does she use with clients? How personal should we get online? Is there a line we shouldn’t cross? How to find a middle ground when sharing strong opinions and viewpoints. One project at a time vs. balancing multiple deadlines. Implementing shorter deadlines for proposals and sending this key piece in your proposal routine. Hiring a VA + using Dubsado for business. Learning from client mistakes and the necessity of having contracts Common misconceptions around boundaries and how they improve your customer service skills. Finding contractors to make your life easier. Juliet’s cut and clear approach to problem-solving. The struggles of keeping up with the opportunities and not yet having the bandwidth to make it happen. Tune into the episode by hitting play or reading the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s webs