TCC Podcast #226: Creating a Multi-faceted Copywriting Business with Christy Cegelski

Our guest for the 226th episode of The Copywriter Podcast is Christy Cegelski. Like many people who’ve become copywriters, Christy’s journey to becoming a copywriter was not a traditional one. She learned her marketing and copywriting skills after launching her own FOOD business. She gave us insights on how starting a business the “right” way isn’t the only way. Great results can be achieved by going off the beaten course and by following intuition. If you’re thinking about how your own background could prove useful in your copywriting career, make sure to give this episode a listen. This is how it all breaks down, we talked about: •   how Christy went from mommy blogger to food creator •   how margarita mix made Christy a copywriter •   the stigma of not being paid well as a writer was proving painfully true in the beginning •   her passion working behind the scenes with email funnels, website copy, social media •   the end of the food creation business but the beginning of a new one •   how she became the GO TO for all things websites & emails •   how she was able to grow her email list + social media organically •   how she proved email marketing was never “dead” •   the knowledge she brought into copywriting from her previous business endeavors •   when she knew copywriting was going to be a business •   how she used “the google method” in the beginning to price her offers •   why “figuring it out” in the beginning can be a positive and negative thing •   using feminine strategies rather than masculine & following intuition to do what feels fulfilling •   navigating burnout while learning a new skill •   why she outsourced before she was ready + the results •   how she’s scaled her prices overtime & works less •   Christy’s writing process + flow of creativity •   the struggles of going from storytelling to the point of the copy •   having a launch plan prior to starting a podcast + who should start one •   the benefits of having a podcast - reciprocal promotions •   how learning a