Selling Treason: How To Influence Anyone When Your Life Is On The Line with Jason Hanson

In this episode we discuss how to train yourself to think and act like a spy, with lessons from a real world expert. In the game of spycraft, the stakes couldn’t be higher and one mistake may land you dead or in a foreign prison. In that deadly crucible, only the best ideas survive. We crack open the secrets you can use to influence, develop relationships, and create a bridge with anyone you meet with the die hard rules from the world’s top secret agents with our guest Jason R. Hanson. Jason R. Hanson is a former CIA Officer, New York Times bestselling author and serial entrepreneur. He is the founder and CEO of the survival company, Spy Escape & Evasion which was featured in the 5th season of Shark Tank landing a deal with Daymond John. He is the author of Spy Secrets That Can Save Your Life, Survive Like a Spy, and coming soon Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business.If you’re a spy, the stakes are high - if you screw up you may end up dead or in a foreign prisonWhen you’re a spy you’re often alone and you have to figure things out for yourself. Resourcefulness is an essential skill for survival as a spy. How spies “throw people to the wolves” to see how resourceful they truly areHow spies use resourcefulness, creativity and problem solving to always find a way to win“Never give up, never take no for an answer, there’s always a way to figure it out."Empathy and emotional intelligence are two cornerstones of the spies toolkit - you can’t be fake. In the CIA - you HAD TO PUT IN THE WORK because if you made a mistake, you might end up dead. Spies have really truly battle-tested their concepts in a brutally unforgiving proving ground “Treason is not an easy product to sell” - how do you sell someone on betraying their country?If you want to influence an “asset” - you have to research the “hot button” that is important to them - figure out what matters and frame everything in terms of their top prioritiesThe “SADR” Cycle Spies use to Recrui