Selling Pain Points Isn't The Only Way To Expand Your Ideal Client Base: On-Air Coaching

<p><span style="font-weight: 400;">Understanding a pain point and exploiting a pain point are two different perspectives. Your expertise allows you to notice the interference and limiting patterns that disrupt people from being authentic, and then helps them to uncover and access the solution within themselves. Marketing to your ideal clients can happen without giving them “little paper cuts” as Nikki says.</span></p> <p><span style="font-weight: 400;">Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn why selling pain points isn’t the only way to expand your ideal client base in an on-air coaching call on this episode of the</span> <a href= "https://yoursalesmaven.com/maven/podcast-sales-maven-show/"><span style="font-weight: 400;"> Sales Maven Show.</span></a></p> <p><span style="font-weight: 400;">Crispin Spaeth is a movement and performance coach, and she teaches people to access their natural coordination using something called the Integrative Alexander Technique. Her clients include leaders in business and the arts, and she works with them to connect the dots between their thoughts and actions so that they can communicate more effectively, think more clearly, and stay connected moment to moment, all so they bring their great ideas into the world.</span></p> <p><span style="font-weight: 400;">In today’s episode, Nikki and Crispin discuss why you don’t need to hit on pain points in marketing to attract ideal clients. Crispin helps people feel more comfortable in their bodies through coordination and expression. She is very clear that she does not incorporate wording that brings up disconnect or pain in her marketing. Nikki guides the discussion through understanding language and behavioral profiles using “away-from” and “toward” language. </span></p> <p><span style="font-weight: 400;">Nikki explains that this