S2 | Ep 45 | The Role of Data in Business Transformation with Lara Izlan, Director of Data Strategy at ITV

<p>In Episode 45 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Lara Izlan, Director of Data Strategy at ITV, where they discuss the role of Data in business transformation, which includes; </p><ul><li>The group-wide, multi-year Data Strategy and what it incorporates</li><li>How that supports the wider ITV corporate Digital Transformation Strategy</li><li>The benefits of a cross-functional team structure </li><li>Data-Driven Thinking V Value-Led approach </li><li>The importance of cultural and mindshift change </li><li>How ITV are realising the “promise of value” </li><li>Why the iterative approach has been a key to success</li><li>Why the product-way is realising commercial value </li><li>Mapping every activity and idea to a financial figure</li><li>Value V Prioritisation</li><li>The importance of “better conversations” </li><li>Moving from service centre to partner </li><li>How to accelerate change </li><li>Why transformation needs to be visible at all levels</li></ul><br/>