Reuben Yap on Firo Rebrand from Zcoin, Marketing in Crypto, Privacy Going Mainstream

<p>Project steward of Firo, formerly Zcoin, Reuben Yap comes back on the podcast to talk about Zcoin's recent rebranding to Firo and what that means for the future of the project. We talk about the role of branding and marketing in cryptocurrency, and why "just make better code" isn't enough. We also talk about privacy and its role in the society of the future, even if not necessarily the society of today.</p> <p style="text-align:center;"><strong>Donate - Sponsors</strong></p> <p style="text-align:center;"><a href="https://cointr.ee/thedesertlynx"><img src="https://thumbs.spee.ch/view/6/c08cb11db17d83ff.png"></a><a href="https://www.bitrefill.com/buy/?code=DCN"><img src="https://thumbs.spee.ch/view/b/f137d0b33d1409e2.png"></a><a href="https://shopinbit.com/en/conciergeservice-ordering-service?sPartner=joel"><img src="https://spee.ch/e/9db4e4cdbf5cb4c2.png"></a><a href="https://odysee.com/$/invite/@DigitalCashNetwork:c"><img src="https://spee.ch/c/5f7114bdc654c72e.png"></a><a href="https://nordvpn.org/dcn"><img src="https://thumbs.spee.ch/view/1/525e9eeafe3ace37.png"></a><a href="https://presearch.org/signup?rid=865012"><img src="https://thumbs.spee.ch/view/d/35bf74741f029611.jpg"></a></p> <p>Thank you so much for listening! Please leave a tip if you enjoy the content, either here or via any of the cryptocurrency addresses in my <a href="https://cointr.ee/thedesertlynx">CoinTree link</a>. You can also send a message with a CoinTree donation. I'd love to hear from you! Thanks to my recurring donors both anonymous and otherwise! - https://cointr.ee/thedesertlynx</p> <p>Support us by checking out our sponsors! Want to live on crypto? <a href="https://www.bitrefill.com/buy/?code=DCN">Create a Bitrefill account</a> with the coupon code “DCN” and pay mobile bills or buy gift cards from more than 1650 businesses in 170 countries quickly and privately, and earn rewards. - https://www.bitrefill.com/buy/?code=DCN</p> <p>Buy anything you want in the world, even rare items, with crypto by using <a href="https://shopinbit.co