Real Life Inception – From Bank Robbery to Neuroscience with Dr. Moran Cerf

In this episode we discuss real life inception with a former bank robber turned neuroscientist. Is it possible to plant ideas in your head? Are your memories an accurate reflection of past reality? Can you change and mold your memories to be different? We open the door on human irrationality and explore why and how we make bad decisions, and what you can do to make small changes that will create a big impact in your life and much more with our guest Moran Cerf. How Moran went from an accomplished bank robber to a prominent neuroscientistMost times in life we tell our story backwards to make sense of the pastAre people rational actors who make decisions in their own best interest?Humans are not rational actors - they often make irrational choicesBehavioral economics opened the door to explaining human irrationality - but neuroscientists were necessary to truly explain WHY these mistakes were happeningIrrational behavior - why it works - and how we can change it Is losing a $10 movie ticket the same as losing $10? In case of most people’s behavior - almost certainly not.  Your memories are not a reliable reflection of reality or your past - despite the fact that you think they are “Don’t believe everything you think"Real Life Inception - Planting Ideas In Your Brain, re-shaping your memoriesHow neuroscientists use magicians and slight of hand to demonstrate our ability to rationalize and explain our decisionsIf you make a small positive step, the brain will start to build pillars of support to underpin that new behaviorHow does neuroplasticity impact our brains ability to change adapt and transform our beliefs and memoriesYour memories are never fixed - they aren’t sitting in a vault, perfect, unchanged. Your memories are changed and modified every time you remember them and pull them back. Ever time you use a memory, you change it a little bit - over time we change memories greatly - we can remember things that never existed and forget what truly happenedThis is how the brain deals with trauma and negativ