Nuances of Marketing in Financial Services with Alexandra Levis, President of Arro Financial Communications

<p>In this podcast episode, <a href="https://www.linkedin.com/in/alexandralevis/">Alexandra Levis</a>, President of <a href="https://arrocomm.com/">Arro Financial Communications</a>, spoke to <a href="https://www.rudolffalat.com/">Rudolf Falat</a>, founder of the <a href="https://www.voiceoffintech.com/">Voice of FinTech</a> podcast, about the unique nuances and challenges of Marketing in Financial Services.</p><p>Here is what they covered:</p><ul> <li>Alex's background and journey to Marketing in Financial Services </li> <li>Challenges  Alex had to face running a company that's at the intersection of marketing and traditional finance</li> <li>Best marketing tools to focus on? Digital marketing, SEO, PR?</li> <li>Does one still need a website to promote their business?</li> <li>Key clients - large companies vs. FinTechs; how do they differ?</li> <li>How can FinTechs create a robust marketing plan on a budget? Should FinTechs try to build a B2C brand, or are they better off going through the B2B route?</li> <li>Many entrepreneurs would love to build another platform. How do you overcome a cold start problem, though?</li> <li>The most significant changes in financial marketing over the last few years? </li> <li>Recommended for to aspiring FinTech entrepreneurs, related to Marketing: <a href="https://www.amazon.com/Hegarty-Advertising-John/dp/0500515565">Hegarty on Advertising</a> </li> <li>Best way to reach out: alevis@arrocomm.com</li> </ul><p><br></p>