Michel Hogan - Brand Counsel: Unheroic Work, Toxic Delight, Weaponized Values and the Myth of Wow

<p><a href="https://www.linkedin.com/in/michelhogan/">Michel Hogan</a>, <em>Brand Counsel</em>, and author of "<a href="https://www.michelhogan.com/books/">The Unheroic Work</a>" generously teaches a masterclass on branding, marketing, values, integrity.</p><p>We cover the myth of excellence, the difference between expectations and experiences, lessons from her book and why she wrote it, not starting with Why, values misused as a promotional tool, and how values can flip and become a liability.</p><p>I'm on my second reading of her book, I've shared it with many, and if you're anywhere near your customer and their experience, you need to read it.</p><p><strong>"You are the promises you keep."</strong></p><p><strong><a href="https://www.patreon.com/mattsodnicarpodcast?fan_landing=true" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a></strong></p>