Marc Cirera – Don’t Be Afraid to Walk Away If You Lack the Passion

<p><strong>BIO:</strong> Marc Cirera is a business ethics and CSR specialist with a clear vision: a world where companies operate more sustainably and responsibly. It is for this reason he founded Companies for Good.</p><p><strong>STORY: </strong>Marc was traveling across South America when he realized just how much the process of booking a bus, the most popular mode of transportation, was. He decided to create an application that would make this process easy. The biggest mistake Marc made was failing to research his idea before launching it. He went all in and came up with this spectacular product, but he soon realized that selling bus tickets was just not where his heart was.</p><p><strong>LEARNING:</strong> Find that one thing that motivates you the most and do it. It is okay to walk away from an idea that is no longer working; let the experience be your chance to learn. Go out there, test your idea, make it work, and keep improving it as you get feedback.</p><p>&nbsp;</p><p class="ql-align-center"><strong>“You will always regret the things you haven’t done, not the things you have done. And so, whenever you have the opportunity to do something, do it.”</strong></p><p class="ql-align-center">Marc Cirera</p><p>&nbsp;</p><h2><strong>Guest profile</strong></h2><p><a href="https://www.linkedin.com/in/cirera/" rel="noopener noreferrer" target="_blank"><strong>Marc Cirera</strong></a> is a business ethics and corporate social responsibility (CSR) specialist with a clear vision: a world where companies operate in a more sustainable and responsible way.</p><p>He founded<a href="https://companiesforgood.ae/" rel="noopener noreferrer" target="_blank"> Companies for Good</a> because he knows that good business practices help companies perform better and because he knows that businesses have the potential to solve some of the world’s most pressing issues.</p><p>A born entrepreneur, Marc was introduced into the business world at a very early age by his grandfather, a self-made businessman. At 19, Marc set up his first busi