Launching a Plant-Based CPG Company and Helping the Environment with Matt Feldman, Founder & CEO at Moku Foods

Matt Feldman, founder and CEO of Moku Foods - and a member of the Forbes 30 under 30, is our guest today on The Physical Product Movement podcast. Growing up in Hawaii, Matt developed an appreciation and love for the environment, which inspired him to launch a company that reduces the negative environmental impact of the meat industry. Matt started Moku Foods, to make delicious, plant-based jerky that everyone can enjoy. When launching his CPG brand, Matt learned some invaluable lessons he shares with us here. He talks about what it means to commercialize your product and why the product you make in your kitchen is not the same one you take to market. Also, Matt explains the value of seeking out strong operational partners to avoid many of the common pitfalls in the CPG space. Lastly, he shares how he was able to reach out to investors to get them interested in his product and ultimately invest and partner with him.