KATLA: Creating the Future of Fashion Out of Seaweed and NFTs

<p>The fashion industry is incredibly wasteful. Of the 100 billion garments manufactured in the world every year over 50 billion end up in landfill within 12 months.</p> <p>Inspired by Iceland, where beauty and sustainability go hand in hand, <a href="https://katla.com/">Katla.com</a> is an eco-friendly fashion brand built on the core values of respect for people, animals and the environment. KATLA is pioneering a regenerative fashion business model and recognizes that the needs of the world today demand that we strive further and put in more than we take out. It is not enough to simply limit our impact on the environment; rather, we need to also put our efforts into regeneration. Katla has a range of items made of seaweed blends that have been sustainably harvested in Iceland in the area surrounding Sleepy Islands.</p> <p>Listeners of Who&#39;s Saving the Planet can get an exclusive $100 Credit by entering the code <strong>planet100</strong> at checkout. </p> <p><br></p> <p>Seaweed regeneration is a key tool to solving the climate crisis as seaweed is an effective tool for carbon sequestration. More than land forest, seaweed is in fact up to 20x more effective at carbon sequestration. KATLA has set up an experimental hatchery in the Sleepy Islands for the development of best practices for seaweed cultivation in Iceland.</p> <p>Katla works with leading fabric suppliers to develop vegan fabrics with minimal environmental impact. Katla uses small production runs and on-demand manufacturing to minimize wasted inventory. </p> <p>Katla is pioneering advances in Web 3 including the delivery of NFTs directly through clothing. Katla recently launched a series of NFTs, the Wonderful Beings, in collaboration with Icelandic artist Hendrikka Waage. A portion of the sales will go towards ocean regeneration.</p> <p> </p> <p><strong>Aslaug Magnusdottir, Founder &amp; CEO Katla</strong></p> <p> </p> <p>Aslaug Magnusdottir is the Founder and CEO of Katla, a DTC, sustainable fashion brand that applies zero waste manufacturing prac