Juliana Sarmiento, Envíoclick: Reimagining the logistics industry in Latin America, Ep 131

<p><span style="font-weight: 400;"><span style= "font-size: 24pt;">Juliana Sarmiento, Envíoclick: Reimagining the logistics industry in Latin America, Ep 131</span><br /> <br /> Juliana Sarmiento always knew she wanted to create value for her community by starting her own company. Raised in a family of entrepreneurs, she knew what she would be getting herself into by choosing this path. Along with the challenges that come with starting a business, she had also been exposed to the positive impact that entrepreneurship could have on society.</span></p> <p> </p> <p><span style="font-weight: 400;">Today, Juliana is co-founder and Chief Revenue Officer of Envíoclick, a Mexico City-based logistics platform that connects freight and courier companies with businesses in Latin America. Their clients range from leading e-commerce companies like Mercado Libre to small and medium-sized businesses that need help in running more efficient operations.</span></p> <p> </p> <p><span style="font-weight: 400;">I sat down with Juliana to talk about how Envíoclick’s solution is transforming the logistics and delivery industry in Mexico and Latin America. We also discuss how the e-commerce landscape has changed since 2014 and Envíoclick’s decision to expand to Colombia.</span></p> <h3><span style="font-weight: 400;">Educating the market about logtech</span></h3> <p> </p> <p><span style="font-weight: 400;">Although Latin America presented a huge opportunity for logistics companies, Juliana explains that couriers and delivery companies were skeptical about the value that new technologies could bring. It took a lot of conversations about the logistics gap that exists in the region for their future clients to understand that Juliana’s solution was key to helping the market develop faster.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen to this episode of</span> <em><span style="font-weight: 400;">Crossing Borders</span></em> <span style="font-weight: 400;">to learn more about Latin America’s broken logistics industry.</span><