Joe Foster - From a shoestring budget to the biggest shoe brand.

<p>What started on a shoestring became Reebok, the biggest shoe brand in the world.</p> <p>This is the inspiring and against-all-odds story about how Joe Foster and his brother Jeff, with borrowed equipment in a falling-down factory in Northern England that also served as a home, created Reebok.  In their day, it surpassed both Adidas and Nike in sales.</p> <p>So many life lessons- family, business, marketing, and sales- are woven into a fantastic story of achievement.</p> <p>Para-athlete, Meghan Hines, the President of Power Hockey Canada, joins the show to discuss why sports matter and what it means to compete internationally for your country.</p>