Is Buying An Agency Department A Good Way To Expand Your Offering?

<p>Are you thinking about buying an agency? What about just buying one department of agency to compliment your service offering? There are many reasons to consider acquiring another agency, like client lists or intellectual property. However, buying one for its resources made the most sense for this podcast guest. When a few red flags made him take a step back, he found he could structure a deal in the form of buying just the department he was most interested in rather than acquiring the whole agency. It takes the right circumstances and aligned interests, but it worked for both agencies involved.</p> <p>Like many agency owners, <strong>Antoine Gagne</strong> started his agency, <a href="https://www.j7media.com/en" target="_blank" rel="noopener">J7 Media</a>, by accident. He hosted events that drove a lot of people in and realized he was good with social media. Platforms like Facebook and Instagram were still sort of new in Canada, so he started off selling social media management packages. He saw a lot of success in this market and eventually niched down to specialize in Facebook advertising. More recently, he has ventured to buy other agencies to expand his services.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Niching down to grow the agency.</li> <li>When to raise agency prices.</li> <li>Buying an agency department for the resources.</li> </ul> <h2>Sponsors and Resources</h2> <p><span style="color: #ff6600;"><strong>Agency Dad: </strong></span>Today's episode is sponsored by <a href= "https://agencydad.money/" target="_blank" rel="noopener">Agency Dad</a>. Agency Dad is an accounting solution focused on helping marketing agencies make better decisions based on their financials. Check out <a href="http://agencydad.money/freeaudit/" target= "_blank" rel="noopener">agencydad.money/freeaudit</a> to get a phone call with Nate to assess your agency's financial needs and how he can help you.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-