How to Pitch to Media Outlets for Free PR & How to Live by Your Values and Follow Your Calling

<h2>As a Business Owner, It's Important to Know How to Pitch to Media Outlets, but Even More Important to Adhere to Your Faith and Values as a Personal Brand</h2> <h3> </h3> <h3>Yvette Walker</h3> <p>Yvette Walker is a journalist, podcast host, and Dean of Student Affairs and Administration at Gaylord College at the University of Oklahoma. She is passionate about Jesus, podcasting, and her students.</p> <p><strong>The key message that Yvette shares are that God is in every day, and His joy is in the details.</strong></p> <p>Adhering to values is very important to Yvette and something she teaches her students. During our conversation, Yvette shares her view on journalism ethics and her calling to start the Positively Joy podcast. She also shares how to pitch to media outlets effectively, so that they will tell your story.</p> <h3>5 Tips on How to Pitch to Media Outlets</h3> <p>First, surround a news peg.<br /> a. Explain why the pitch is important at the present time<br /> b. Holidays, current events, etc.<br /> Second, have a Good Story.<br /> a. A new book or the work you do are good, but you have to have a story around them                         because most journalism is human interest<br /> Third, have good artwork.<br /> a. Provide artwork to save the newsroom and journalist time and money<br /> b. Artwork includes photos<br /> c. Personal Branding photos are fabulous if you are an entrepreneur pitching a story<br /> Fourth, anticipate questions the outlet may have and answer them in your pitch.<br /> a. Anticipate their questions and provide the answers to save them time<br /> b. The easier you make it for the journalist or media outlet, the more likely they are to                        accept your pitch<br /> Fifth, know the outlet.<br /> a. Know who you are talking to<br /> b. Be aware of the interests of the outlet<br /> c. Know the audience of the outlet<br /> d. Find the right person within the outlet to pitch your topic to</p> <h3>The Ethics of Journalism</h3> <p>Yvette shares her perspective as a