How to Integrate Virtual Events into your Digital Marketing Strategy - with Aleksandra Panyukhina

<p>I’m sure that you’re well aware of the value of virtual events. Build great relationships with industry thought leaders, foster an engaged community around your content - and drive more revenue.</p><p>But where do virtual events sit in relation to the rest of your marketing mix and how can you better leverage the content generated and the relationships made as a result of your virtual event?</p><p>Those questions and more are covered in this, episode 240 of Digital Marketing Radio - How to Integrate Virtual Events into your Digital Marketing Strategy.</p><p>Joining me today is a lady who’s specialised in event marketing for the past 5 years.&nbsp;</p><p>She’s a former Head of Event Marketing for <a href="https://www.semrush.com/" rel="noopener noreferrer" target="_blank">Semrush</a> and the current Head of Events and Experiences for <a href="https://parcellab.com/" rel="noopener noreferrer" target="_blank">parcelLab</a> – welcome to DMR - <a href="https://www.linkedin.com/in/apanyukhina/" rel="noopener noreferrer" target="_blank">Aleksandra Panyukhina</a>.</p><p>[In this episode&nbsp;<a href="https://www.linkedin.com/in/ACoAABehLFIBTTbVka6h6mCUFj4TResosRguimM" rel="noopener noreferrer" target="_blank">Aleksandra</a> shared&nbsp;<a href="https://www.linkedin.com/company/mirohq/" rel="noopener noreferrer" target="_blank">Miro</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/company/notionhq/" rel="noopener noreferrer" target="_blank">Notion</a>&nbsp;as her 'Secret Software',&nbsp;<a href="https://www.linkedin.com/company/goldcastevents/" rel="noopener noreferrer" target="_blank">Goldcast</a>&nbsp;as her 'Next on the List' and&nbsp;<a href="https://www.linkedin.com/in/ACoAAASuBY4BES4JLe7qAkh0LFpQ_Th9RS_g7ME" rel="noopener noreferrer" target="_blank">Kathryn Frankson</a>&nbsp;as her 'Magical Marketer'.]</p>