How to Flip the Magic Switch of the Consensus Principle of Persuasion to Achieve Mega Success

Shannon and Kay provide you with the blueprint to insane success selling body contouring treatments using the Consensus Principle of Persuasion.    The show notes go even deeper and are located here: Read Full Transcript Persuasion in sales has everything to do with human psychology and the study of human behavior.   But you’re thinking.  We’re in the body contouring business.   Well, we too, are not psychologists, though sometimes we feel like it. Fortunately, none of us have to be psychologists.  The study and findings of behavioral science tells us a lot.    And the more we learn about human behavior, and then implement what we know, the more success we’ll achieve.     It’s been 35 years since Dr. Robert Cialdini published his revolutionary findings on the six scientific Principles of Persuasion.  We’ve discussed five of them in earlier episodes. If you missed them, go back and catch them. There’s valuable insight in each of them. Previously, we’ve broken down the Principles of Reciprocity Liking Authority Consistency, sometimes called Commitment and Scarcity In today’s episode, we’ll explore the sixth and our final Persuasion Principle, the Principle of Consensus, sometimes referred to as the Principle of Social Proof. What is the Principle of Social Proof or Consensus?  And how does this Principle trigger the response, “yes?” Even though all of us like to think of ourselves as independent people, we all look to others when we’re deciding how to act and sometimes even when we’re determining whether something is right or wrong.  And the more people who are doing something, the more correct it seems for us to do. Behavioral scientists have a name for this kind of behavior. They call it a decision heuristic.  That’s their term for a decision shortcut.   Why do we take shortcuts in our decisions?  It’s because our lives are busy and complicated.  We feel like we can’t take the time to evaluate all the elements of all our decisions.  So...we use shortcuts to h