How To Expand Your Brand Vision With GOLDSHEEP Founder And Chief Creative Officer, Keri Wilson

<p><span style="font-weight: 400;">I’m joined by Keri Wilson, Founder and Chief Creative Officer of GOLDSHEEP, a vibrant, one-of-a-kind athleisure brand that I’ve been obsessed with since it launched. Keri and I talk about the Goldsheep origin story and how her vision for the brand has evolved. We get into the challenges that she’s faced with building out systems and delegating tasks in order to scale, and Keri gets super candid about how she’s learned to not be the bottleneck in her business. We also discuss the consequences of not working within your zone of genius and how to recognize when it’s time to pivot. </span></p> <p> </p> <p><strong>IN THIS EPISODE, WE TALK ABOUT:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The inspiring story behind the name “Goldsheep” </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Keri created viral moments and got her products on celebrities </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of establishing healthy boundaries with your team </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Keri’s approach to business has changed since becoming a mother </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Keri’s process for slowing down and looking for God’s nudges </span></li> </ul> <p> </p> <p><strong>RESOURCES</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Thanks to Babbel for sponsoring the show. Get up to 55% off your subscription when you go to</span> <a href= "http://www.babbel.com/lori"><span style= "font-weight: 400;">babbel.com/lori</span></a><span style= "font-weight: 400;">.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Sign up for The Spritz newsletter at</span> <a href="https://litepink.com/"><span style= "font-weight: 400;">litepink.com</span>