How to Build, Market and Sell Profitable Subscription-Based Products and Services with Kathy Sexton

<p><strong><em>Why you have to check out today’s podcast: </em></strong></p> <p> </p> <ul> <li>Learn how to calculate expected Customer Lifetime Value (CLV)  value in order to create profitability quicker in your subscription business </li> </ul> <ul> <li>Learn how to use customer data to optimize your subscription pricing  </li> </ul> <ul> <li>Rules and regulations that you should understand about subscription deals  </li> </ul> <p> </p> <p> </p> <p><strong>Kathy Sexton</strong> <span style="font-weight: 400;">is a CEO and Publisher at Subscription Insider. She is an executive leader with specialties in market strategy, brand development and digital information products. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">In this episode, Kathy talks about how to build, market and sell profitable subscription-based products and services, the different subscription payment operations that drive higher profitability and also shares different customer success solutions that is available in the subscription industry. </span></p> <p> </p> <p><strong>"Make your products easy to cancel, make it a great experience and people will come back."</strong> <span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">- Kathy Sexton </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Get COV’s Pricing Metrics:</strong><span style= "font-weight: 400;">  </span></p> <p><strong>The Most Important Pricing Decision in a Subscription Business Course at</strong> <a href= "https://www.championsofvalue.com/"><strong>https://www.championsofvalue.com</strong></a><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Topics Covered:</strong><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">01