How To Build A Company That’s Investable With Bridgitte Carroll, Founder and CEO of GutPersonal

<p><span style="font-weight: 400;">I’m joined by Bridgitte Carroll, founder and CEO of GutPersonal, a supplement company that empowers everyone to eliminate gut issues for good through a personalized approach. Bridgitte started off her career as an integrative and functional dietitian, transitioned into the coaching space, and is now the leader of one of the most innovative supplement brands on the market. </span></p> <p><span style="font-weight: 400;">We dive into her transition from a service-based to a product-based business, her experience working with strategic investors like Lori and I, and what sets GutPersonal apart from competitors. </span></p> <p> </p> <p><span style="font-weight: 400;">I feel lucky to have witnessed how Bridgitte has built GutPersonal from the ground up. She unpacks some of the biggest mindset blocks that she has had to overcome in order to set herself up for success, including confronting her fear of failure and lack of industry experience. We talk about getting really clear and unapologetic about what your long-term goals are and why short-term sacrifice is always worth it. Bridgette also gives us an inside look into how she’s set up her amazing affiliate program and shares what’s coming up next for the company. </span></p> <p> </p> <p><strong>IN THIS EPISODE, WE TALK ABOUT:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What an ‘expander’ is and why it’s so important to have those kinds of people in your network </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How taking on investors and having that extra layer of accountability can be a superpower </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The four criteria that I use to determine if I’m going to invest in a company</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why we should all be paying more attention to gut health, especially as entrepreneurs  </spa