How This Demand Gen Veteran Uses Historical Data To Plan Out Marketing Quarters | Episode #11

<p>In this episode, Alex spoke with the Director of Demand Generation at Gravitational - Anadelia Fadeev.</p> <p><br></p> <p>Execution is the name of the game with demand gen... or is it? 🤔</p> <p><br></p> <p>Look, execution is obviously important but if you haven't laid the groundwork correctly - you're going to be running around like a headless Chicken, doing a lot of activity but not knowing what's really working.&nbsp;</p> <p><br></p> <p>Having a solid strategy in place grounded in solid data is so crucial - with any "demand gen campaign"</p> <p><br></p> <p>"But what data should we be looking at?" - I hear you ask.&nbsp;</p> <p><br></p> <p>Well, in this episode Alex chatted with Anadelia Fadeev from Gravitational about the answer to that very question.&nbsp;</p> <p><br></p> <p>...and she didn't disappoint.</p> <p><br></p> <p>If you want to check out Gravitational, click <a href="https://gravitational.com/">here</a></p> --- Send in a voice message: https://anchor.fm/show-me-the-data/message