How Nathan Otwell Retargets the Hell Out Of Prospects to Rake In $50M for Shopanova Clients

<p>GUEST BIO:</p><p>Chief Marketing Officer at Shopanova, Nathan Otwell bills himself as a paid social traffic and innovative funnel strategist as well as a  growth hacker of agile advertising strategies who is responsible for 9-fiigures worth of new business revenue for the company.  Prior to joining Shopanova in early 2020, he served as President and Chief Marketing Officer at Digital Nitro, LLC, Paid Traffic Specialist at Revere and Chief Media Officer at Grantwise Enterprises, LLC.  He was also co-founder and Marketing Coordinator at  the Arkansas Guardians amateur football team,  a Junior Account Executive with the Walmart Shopper Team, and a Sales Representative at Complete Nutrition.  A graduate of Arkansas Tech, Otwell earned a BS in Business Education and BSBA in Management and Marketing.</p><p>TAKEAWAYS</p><p>Why if you don’t know these 3 numbers in your business, you will NEVER  be able to scale ever.<br>What’s to love about Facebook campaign budget optimization.<br>The old-school Gary V. tactic he uses to create iron-clad engagement -- time-consuming but totally worth it.<br>Why insisting on getting a 10X return on every order is a ridiculous benchmark for profitability .<br>The overlooked advantages of Facebook AB testing when it comes to budget.</p><p>RESOURCES/CONTACT:</p><p><a href="https://shopanova-and-me.com">(Shopanova And Me Website)</a><a href="https://shopanova-and-me.com/"><br></a><a href="https://shopanova.com/">(Shopanova Website)</a><a href="http://www.shopanova.com"><br></a><a href="https://www.linkedin.com/in/nathan-otwell-b1a976a5">(Linkedin)</a><a href="https://www.linkedin.com/in/nathan-otwell-b1a976a5/"></a></p><p>TRANSCRIPT</p><p>Speaker 2 (<a href="https://www.temi.com/editor/t/8ORawmHbsfuunAtL11IiHpc3oyQZVz09aqpPwKdneBVE1XaW-nmLguW96qGzuKKaXZgGOk3vy3bIvuhullep7NbY9To?loadFrom=DocumentDeeplink&amp;ts=23.03">00:23</a>):</p><p><br>You're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to tur