Hello, welcome to the vocabulary lesson for "Small is Beautiful." Let's talk about our first word. Our first word is cultivate, to cultivate.

<p>Small Is Beautiful Vocabulary Text</p> <p>Hello, welcome to the vocabulary lesson for "Small is Beautiful."</p> <p>Let's talk about our first word. Our first word is cultivate, to cultivate. Of course,</p> <p>cultivate means to grow or to encourage something. So it's to cultivate, it means to</p> <p>grow or to encourage something.</p> <p>to</p> <p>Our next word is envy, envy. He says our cultures are cultivating envy, they're</p> <p>encouraging envy. Envy really means jealousy. Jealousy, it means someone else has</p> <p>something good and you don't like it, right? You are jealous. You're jealous of them. If</p> <p>they have something better than you, you don't feel good about them. You don't feel</p> <p>happy because they are happy. Instead you feel mad or angry or jealous. You feel bad</p> <p>because you think "Ah, I want that. I want that. I want that," right? So envy really</p> <p>means jealousy.</p> <p>Our next word is frenzy, a frenzy. A frenzy is uncontrolled action. It really means just</p> <p>constantly doing a lot of things without control. So, for example, sharks in the ocean,</p> <p>you throw a dead fish in the water they will..rawr...they will start attacking the fish and</p> <p>they all go crazy. So that's this idea of, that they just start attacking and moving and</p> <p>doing all of these things without control. So frenzy really means kind of go crazy, just...</p> <p>aaaahhhh...just start doing a lot of things, going crazy about it...lots and lots of actions</p> <p>with no control.</p> <p>if</p> <p>Our next word is consumerism, consumerism. Consumerism means the philosophy or</p> <p>the idea that buying stuff is most important in your life. It's the most important thing. So</p> <p>that you get meaning from buying things, that buying stuff, buying cars, buying</p> <p>expensive houses, buying more, more, more, more, that's what is most important in life.</p> <p>That idea is called consumerism. Consumerism, so Schumacher is saying that right</p> <p>now most of our cultures are consumerist cultures.