Greatest Hits Episode: Marta Forero, Driving Economic Growth in Latin America via Corporate Education with UBits, Ep 151

<p><span style="font-size: 24pt;"><strong>Greatest Hits Episode: Marta Forero, Driving Economic Growth in Latin America via Corporate Education with UBits, Ep 149</strong></span></p> <p><span style="font-weight: 400;">​​</span><em><span style= "font-weight: 400;">For this week’s episode of Crossing Borders, we’re revisiting</span></em> <a href= "https://www.nathanlustig.com/marta-forero-ubits-driving-economic-growth-in-latin-america-via-corporate-education-ep-74/"> <em><span style="font-weight: 400;">one of our greatest hits episodes</span></em></a> <em><span style= "font-weight: 400;">featuring UBits’ Marta Forero.</span></em></p> <p> </p> <p><span style="font-weight: 400;">As the only Latin American woman in her Y Combinator cohort, Marta Forero is helping break the mold for women in the tech industry. From a young age, she knew she wanted to make an impact on the world. After university, she took a high-paying job, which she then left to start a business of her own, combining her passion for education for transformative growth with a love of technology to create an online university.</span></p> <p> </p> <p><span style="font-weight: 400;">The result was UBits, a corporate online learning platform headquartered in Bogota, that Marta co-founded with Julián Melo. UBits, which also operates in Mexico and Peru, focuses on training based on bits– small training units created by industry experts…hence The University of Bits or UBits. UBits offers corporate training in Spanish in Business, Finances, Soft Skills, and Software Skills, and is a first-mover in the space.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, Marta explains what it’s like to be a female entrepreneur in Latin America, provides tips on how to apply for YCombinator and make the most out of the experience, as well as why she and her team chose to bootstrap UBits for four years before raising money. She shares one of the more unique stories of how she met her cofounder: at a bookstore. </span></p> <p> </p> <p><span style="font-w