Grace Liu - Fashion & Beauty Marketing + Social Media Expert. Prev CK, Laura Mercer

<p>Grace is a brand-builder specializing in integrated marketing, content &amp; social media within Fashion &amp; Beauty. She has spent the last decade driving consumer engagement for iconic global brands, including growing Calvin Klein’s Instagram community from 500K to 15M+ through award-winning and culture-shaping content, and launching Laura Mercier digitally in the $106 billion Chinese beauty &amp; personal care market.</p> <p>In creating GL Consulting,&nbsp;Grace&nbsp;strives to be a strategic advisor and resource to founders as they build their dream businesses, starting at the core with brand storytelling. Learn more at <a href="http://gracemarieliu.com/" target="_blank">gracemarieliu.com</a></p> <p>In this episode, she speaks with Gina Gretchko about her roundabout academic path into the fashion and beauty industry and how social media marketing has changed since she started her career.&nbsp;</p>