Gary Johnson: Profitable Marketing Strategies to Build Your Book of Business

<p><strong>In this episode, Steve Fretzin and Gary Johnson discuss:</strong></p><ul><li>Building networking and marketing strategies based on your strengths and your target market, not just what everyone else is doing. </li><li>Tangible tactics to marketing your business. </li><li>Writing a strategic business development plan and tweaking it as needed. </li><li>Making connections and networking with TALENT. </li><li>Getting the most out of networking on Zoom and taking advantage of the technology we all have.</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>A plan is great, but without action isn’t worth anything more than the paper and ink. Don’t be afraid to make mistakes. </li><li>LinkedIn is a great platform to build new connections is a place where I find a lot of people are really messing things up because they're soliciting business from people they don't even have relationships with yet</li><li>Set a goal - it gets the mind completely focused on that. </li><li>Stories are very powerful ways of people remembering you, remembering what do you do, and, more importantly, how you helped that person out.</li></ul><p> </p><p><i><strong>"Look at LinkedIn like you're at a networking event where you're shaking somebody's hand. It's the same thing."</strong></i><strong> —  Gary Johnson</strong></p><p> </p><p><strong>Connect with Gary Johnson:  </strong></p><p>Website: <a href="http://www.j2marketingconsultants.com/">j2marketingconsultants.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/j2marketingconsultants/">linkedin.com/in/j2marketingconsultants</a></p><p>Twitter: <a href="https://twitter.com/j2consultants">twitter.com/j2consultants</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a></p><p>Website:<a href="https://fretzin.com/"> Fretzi