From family pubs to world leading festival brand with Roger Woodall

<p><span style="font-weight: 400;">This show is brought to you by the Ultimate Podcast Group <a href= "http://bit.ly/ultimatepodcastgroup">http://bit.ly/ultimatepodcastgroup</a></span></p> <p><span style="font-weight: 400;">Hosted by multiple iTunes Top 10 podcaster James Burtt</span> <a href= "https://www.instagram.com/jamesburttofficial/"><span style= "font-weight: 400;">https://www.instagram.com/jamesburttofficial/</span></a><span style="font-weight: 400;">, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.</span></p> <p><span style="font-weight: 400;">On today’s show James chats to</span> Roger Woodall<span style="font-weight: 400;">, Founder of</span> <span style="font-weight: 400;">Bournemouth</span> <span style="font-weight: 400;">7s, the world's leading sports and music festival . Roger grew up in pubs in London and became very streetwise to the world of business very fast, having watched dealings of all descriptions going on! His Mum’s simple but powerful business lesson of ‘think about £1 a man’ led to him earning £20 in 45 mins by selling VIP tickets to the club next door to the family’s pub at the age of 10. 20 quid in 45 mins was good money in the 80’s, especially for a kid of 10! As well as an acumen for business</span> <span style="font-weight: 400;">Roger was a successful university rugby player and went semi-pro after graduation playing in the academy for some of the UK’s best clubs. </span></p> <p><span style="font-weight: 400;">Aside from sports, he was also throwing parties in the local nightclubs in his final year, with about 2,000 students attending every week, which led to him realising that he’d created a replicable business model that he could roll-out to university towns and cities around the UK. After a decade of putting on a dozen events a week up and down the the country Roger decided he wanted to scale in a new way, so cr