Extreme Sustainability with Stephen Weisbuch, Cofounder of The Recycled Planet

<p>As lovers of the great outdoors, our enjoyment comes from nature. It’s only logical to run a sustainable business, so the next generation can enjoy the same lifestyle.</p> <p>But if you’re running an apparel brand, being sustainable is almost impossible! Sustainable packaging and materials are either  non-existent, hard to source, or expensive. </p> <p>That hasn’t stopped our guest Stephen Weisbuch. His apparel company, The Recycled Planet, has taken this ethos of sustainability to the extreme. They use exclusively recycled, repurposed or sustainable materials — no matter how expensive it makes his jackets. </p> <p>Now, if you’re running your business to make a living, I’m not saying you have to go broke in the name of sustainability. </p> <p>In fact, in this episode, you’ll discover a variety of tricks for making your brand sustainable (without sacrificing your bottom line). </p> <p>Listen now. </p> <p><strong>Show highlights include:</strong></p> <ul> <li>The “brand blender” method which reveals untapped opportunities (even if your market is saturated) (0:31) </li> <li>Why US consumers like buying eco-damaging clothes (and how to buck the trend with your sustainable brand) (4:50) </li> <li>Why hosting your business on Shopify reduces carbon emissions (8:20) </li> <li>How to reduce landfill pollution by avoiding recycled packaging (8:34)</li> </ul>