Episode 38 - Anna Islentyeva and the representation of masculinity in advertising

<p>Here are the show notes for Episode 38, in which Lisa and Dan talk to Dr Anna Islentyeva of Innsbruck University, Austria about the representation of masculinity in advertising, including: </p> <ul> <li><p>The “Real Men Score” paper she has recently published with her team</p> </li> <li><p>Stereotypes around gender representation</p> </li> <li><p>Methodologies and approaches to data</p> </li> <li><p>Multimodal approaches to visual texts</p> </li> </ul> <p>Anna’s university page: <a href="https://www.uibk.ac.at/anglistik/staff/islentyeva/islentyeva.html">https://www.uibk.ac.at/anglistik/staff/islentyeva/islentyeva.html</a> </p> <p>Anna on Twitter: <a href="https://twitter.com/hei_anni">https://twitter.com/hei_anni</a> </p> <p>The “Real Men Score” paper: <a href="https://drive.google.com/file/d/1HZsad35JBMD0kM4FqpXpWn8xWnIzAiL-/view?usp=share_link">https://drive.google.com/file/d/1HZsad35JBMD0kM4FqpXpWn8xWnIzAiL-/view?usp=share_link</a> </p> <p>Anna Islentyeva, Elisabeth Zimmermann, Nadia Schützinger &amp; Andrea Platzer (2023) ‘Real Men Score’: Masculinity in Contemporary Advertising Discourse, Critical Discourse Studies, DOI: <a href="https://doi.org/10.1080/17405904.2023.2173625">10.1080/17405904.2023.2173625</a></p> <p>The study that Anna mentioned into perfume advertising was by Helen Ringrow and this is her book The Language of Cosmetics: <a href="https://link.springer.com/book/10.1057/978-1-137-55798-8">The Language of Cosmetics Advertising | SpringerLink</a></p> <p>And in our regular Lang in the News segment, Jacky and Dan talk about linguistic accommodation, the power of accents and why politicians love to talk down to us. </p> <p>Northern lessons for southern Tories</p> <p><a href="https://twitter.com/christopherhope/status/1649520363926110210?t=pCM6q2gelPqBiOFGy4bQcA&s=19">https://twitter.com/christopherhope/status/1649520363926110210?t=pCM6q2gelPqBiOFGy4bQcA&amp;s=19</a></p> <p><a href="https://www.telegraph.co.uk/news/2023/04/21/how-do-you-sex-a-limpet-susie/">https://www.telegraph.co.uk/news/20