Episode 274 - Amazon Rising: Power and Seduction in the Age of Amazon

<p>It is hard to find a company more customer-centric&nbsp;than Amazon, not only in America but globally. The company's "obsession" with client satisfaction drives its constant innovation, offering great deals and benefits for its Prime members, relentless price competition policy, efficiency, and sometimes threatening behavior. They see no boundaries, from healthcare to satellites; Amazon is constantly expanding, growing, and competing for a share of the market&nbsp;it&nbsp;lays&nbsp;its&nbsp;eyes on. &nbsp;</p><p>&nbsp;</p><p>Today, I'm joined by&nbsp;Dr.&nbsp;Robin&nbsp;Gaster, Visiting Scholar at George Washington University Institute for Public Policy, President at&nbsp;Incumetrics, and author of the book&nbsp;<em>Behemoth, Amazon Rising</em>. Robin grew up in England; he got his&nbsp;Bachelor's Degree&nbsp;in Politics, Economics, and Philosophy at the University of Oxford. He earned a&nbsp;Master's&nbsp;degree in Philosophy at the University of Kent. Robin moved to America and got his Ph.D. in Political Science from the University of California, in Berkeley. &nbsp;</p><p>&nbsp;</p><p>In this episode, we talk about Robin's latest book's main subject, Amazon. He believes that Amazon is losing billions in internet retail, and he kindly walks us through how he got to that conclusion. We also talked about Amazon's most vital attributes and the bold yet brilliant idea of the Marketplace creation. Robin explained why Amazon is the world's most innovative company, its effects on customers and workers, and the business opportunities that mentality creates. Finally, Robin shared his prediction of what we can expect from the company in the next 5 to 10 years. &nbsp;</p><p>&nbsp;</p><p>If you want to learn more about the company that&nbsp;has the most extraordinary business story of our time, tune in to <strong>Episode 274</strong> of <strong>Becoming Your Best.</strong>&nbsp;</p><p>&nbsp;</p><p><strong>Some Questions I Ask:</strong>&nbsp;</p><ul><li>Could you share any turning points in your life that had a significan