Episode 212: The 5-Step Process to Help You Uncover Your Brand Voice and Stand Out From Your Competitors and How to Implement It With Clients With Gillian Hill

<p>Today, we have Gillian Hill with us and she is a copywriter specializing in brand voice and an editor for copywriters. She helps businesses own their voice to allow them to connect with the right-fit clients and stand out from their competitors. So, she’s coming on to tell us the five-step process to help you uncover your brand voice from your competitors and how to stand out with that.</p><p><b>About the Guest:</b></p><p>Gillian Hill, the owner of <a href='https://gillhillwritingservices.com/'><b>Gillian Hill Writing Services</b></a>, is a copywriter specializing in brand voice and an editor for copywriters and freelance writers. She helps businesses own their voice to allow them to connect with the right-fit clients and stand out from their competitors.</p><p>Connect with Gillian on <a href='https://www.instagram.com/gillhilledits/'><b>Instagram</b></a>!</p><p><b>Key points we’ve discussed in this episode:</b></p><ul><li>What is a brand voice?</li><li>How to use content to differentiate your brand from your competitors.</li><li>A more scientific method to identify your client’s voice</li><li>How do you communicate your brand voice as a writer?</li><li>77% of consumers buy from brands that share their values.</li></ul><p><b><br/>Resources That Will Help You Uncover Your Brand Voice:</b></p><p>Grab this accompanying <a href='https://docs.google.com/document/d/1OlJXmVCdWqnJ1yGUyoeTsLXlcsYE1eHu7AeAI1Og_Gs/copy#heading=h.g0kamjatw1o8'><b>worksheet</b></a><b> </b>to go with the 5 steps Gillian shared with us.</p><p>She also offers a <a href='https://gillhillwritingservices.com/brandvoicebasics/'><b>course</b></a><b> </b>on how to use words and sentence structure and how to get more linguistic inform</p><p>Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"</p><p>I appreciate you following me and listening today. I would LOVE for you to subscribe: <a href="https://podcasts.apple.com/us/podca