Episode 198 – Why ACoS Is Old News and TACoS Is for Real With Ryan Flannagan

How much money are you spending on your Amazon ads? What’s the ideal minimum budget?<br /><br />Should you shift focus from ACoS to TACoS? How could this shift affect your Amazon ad spending?<br /><br />Why is having a Multichannel perspective vital to your Amazon success?<br /><br />Where can you get your Amazon advertising checked?<br /><br />Join Scott in this insightful episode with Ryan Flannagan, the CEO of Nuanced Media, a full-service e-commerce marketing agency, as they tackle these critical questions about growing an Amazon business.<br /><br />Learn from the experts the key areas you should prioritize to enhance brand recognition and boost your sales <br /><br />Episode Notes:<br /><b></b><br />00:20 - Ryan Flannagan Introduction <br />00:50 - How a Phenomena Can Affect Amazon Sales <br />03:15 - Nuanced Media Pivot <br />03:50 - Conversion Rates<br /><br /><i>“Amazon generally rewards sales with more sales.”</i> - Scott<br /><br />04:40 - Amazon Listing Optimization <br />06:25 - Does Keyword Frequency Matter? <br />07:25 - Biggest Amazon Marketing Opportunity <br />08:30 - Hardest Part About E-Commerce <br />09:30 - Split Testing Amazon Listing <br />12:10 - Amazon Brand Referral Program <br />12:30 - Why ACoS Is Old News <br />14:30 - Transitioning From ACoS to TACoS <br />15:45 - Were Is Nuanced Media Headed in 2023 <br />17:00 - The Shopify Strategy <br />18:20 - Getting on Google Shopping <br />21:10 - Nuanced Media Services <br /><br />Website: <a href="https://nuancedmedia.com/https://nuancedmedia.com/" target="_blank" rel="noreferrer noopener">https://nuancedmedia.com/</a><br />LinkedIn: <a href="https://www.linkedin.com/in/ryanflannagan/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/ryanflannagan/</a><br />Twitter: <a href="https://twitter.com/RyanFlannagan" target="_blank" rel="noreferrer noopener">RyanFlannagan</a> | <a href="https://twitter.com/NuancedMedia" target="_blank" rel="noreferrer noopener">NuancedMedia</a><br /><br />Related Post: <a href="https://www.sma