Episode 16: Richard Kelsey on what it takes to be great at Sales

<p>I was sceptical about Sales at first, but I love the way Richard lays it out:</p> <p>You’re facilitating the buying process, and it should lead to a win-win.</p> <p>It’s not a transaction. It’s knowing your product/service, and more importantly getting to know your customer, what their problems are and what they actually need.</p> <p>In this, it’s very similar to what a software engineer should know, as well about what they’re building and for whom they’re building it.<br> I’m curious if you’ll see it that way as well.</p> <p>Enjoy!</p>