Ep 57: Every Leader’s Biggest Mistake: You Don’t Understand Your Customer & Market at The Deepest Level | Strategic Planning w/ Mark Johnston, Part 2

<p><span style="font-weight: 400;">In a day and age with so much competition and the constant race towards the bottom, it has never been more crucial to know your market. Have you ever been undercut by a competitor offering a similar service at a more affordable rate? In part two of this three part series we dive into knowing the market and how it can help you better understand your customers needs and potential weaknesses in your competitors and yourself.</span></p> <p><span style="font-weight: 400;">Get your free strategy guide at <a href= "https://cathedralconsulting.com/strategy">https://cathedralconsulting.com/strategy</a></span></p> <p><span style="font-weight: 400;">Full show notes at</span> <a href="https://bdrpodcast.com"><span style= "font-weight: 400;">https://BDRPodcast.com</span></a></p> <p> </p> <p> </p>